As a cultural and commercial force, hip-hop also embraced brands like Alizé, Möet & Chandon and Louis Roederer’s Cristal—until Jay-Z called for a boycott of the latter after he accused Frédéric Rouzaud, managing director of the brand, of making racially insensitive comments about Cristal’s prominence in rap music. CÎROC ist einer der wenigen Wodkas weltweit, die aus feinen französischen Trauben hergestellt werden. Auf Lager. It is produced and distributed by the British-based multinational alcoholic beverage maker Diageo. The verse emphasizes the importance of Black-owned brands in music. CÎROC Ultra-Premium Vodka wurde 2003 in Südfrankreich gegründet. By using our website and/or subscribing to our newsletter, In den Warenkorb. Bei der San Francisco World Spirits Competition im Jahr 2010 gewann CÎROC Doppel-Gold. Cîroc Black Raspberry is made with vodka that has been distilled five times from French grapes and a blend of black raspberries and other natural flavours. What is Cîroc Summer Watermelon Vodka? [9] Having worked for French cognac-maker Hennessy for ten years, he was approached by the British-based Diageo – which owns a 34% stake in Hennessy – to produce a vodka made from grapes as opposed to grain or potato common among most vodka. [6] Since it is distilled at 96% and not aged, it fulfills the qualities of a vodka. By using our website you agree to our use of cookies and the terms of our, Welcome to winemag.com! Ciroc is a five times distilled French vodka made with grapes that are harvested when frozen. Lusciously smooth, playfully sophisticated and cheekily going against the grain, CÎROC vodka is a commitment to superior taste, quality and a fun-loving lifestyle. The latest flavor was announced in 2015 in Sean Diddy Combs's Instagram: green apple. Der Cîroc Peach 1L (34,85€) ist ein ausgezeichneter Wodka der Brennerei Cîroc aus Frankreich und hat einen Alkoholgehalt von 37.5% Vol.. Drinks&Co-Nutzer bewerten den Cîroc Peach 1L mit 5 von 5 Punkten. This is a very fancy and chic premium vodka. In the early 2000s, Cîroc was the fiftieth ranked vodka in the world, according to Business Insider. CÎROC eignet sich perfekt für anspruchsvolle Partys und verleiht jedem Anlass eleganten, französischen Glamour. On 14 December 2011 the company began airing a "Luck Be a Lady" advertising campaign for Ultra Premium Vodka, directed by Anthony Mandler. In 2007, Sean "Diddy" Combs agreed to become a brand ambassador for the product struggling to sell 40,000 cases a year. “The brand sold more than two million cases [during 2012] in the U.S.,” wrote Ritson. As a part of a limited edition capsule collection, London-based streetwear label Palace collaborated with CÎROC Vodka to come up with a set of new bottle designs ahead of the holidays. [12] In 2011, the company added a Peach flavor. It is produced and distributed by the British … The production method used for the vodka are "snap frost" grapes; Mauzac Blanc from the Gaillac region of France, and Ugni Blanc from the Cognac region. Goose is flat, and Cîroc is catching up, fast.”. The perfect accompaniment for every celebration! After linking up back in 2017 for a co-branded bottle, London skate imprint Palace and premium vodka brand CÎROC have reunited for another capsule. It tastes like fruit and serves well with various cocktails. [3], The name "Cîroc" is a portmanteau of the French word cime, meaning peak or summit-top, and roche, meaning rock, a reference to the high-altitude vineyards of the Gaillac region where the Mauzac grapes are grown (the î in the Cîroc logo is an i-circumflex letter used in the French language. Hip-hop is instrumental in his “rags to riches” story, from the launch of preeminent record label Bad Boy Entertainment, to his foray into high fashion with Sean John, where he won the Council of Fashion Designers of America (CFDA) award as Menswear Designer of the Year in 2004. We may earn a commission for purchases made through our links. The first four distillations of the Ugni Blanc take place in stainless steel column stills; the Mauzac Blanc grapes are distilled in copper continuous stills. the brand is promoted by renown artist P DIDDY ;) Cîroc Coconut Flavoured Vodka starts with Cîroc Ultra-Premium Vodka, one of the few vodkas to be distilled from fine French grapes. Cîroc Vodka wird nicht aus Getreide, sondern aus Trauben der Sorten Ugni-Blanc und Mauzac-Blanc hergestellt, die in den Französischen Regionen Cognac und Caillac angebaut werden. Cîroc is then blended with exotic coconut for a lucious, sweet taste. The partnership failed to produce needed sales. The ads feature a group of elegantly dressed friends (Diddy and Frank Vincent, Eva Pigford, Michael K. Williams, Aaron Paul, Dania Ramirez, Chrissy Teigen, and Jesse Williams) enjoying a festive night on the town. “Hip-hop is a community that has embraced Patrón as its drink of choice, even rhyming about the brand in its music,” wrote Ilana Edelstein, author of The Patrón Way: From Fantasy to Fortune. Cîroc Peach Flavoured Vodka is infused with succulent peach flavour to give it its juicy, intense sweetness. Under Combs’ leadership, the vodka brand identified a new consumer base, younger drinkers who were eager to expand their options. Between 2009–2011, the most prevalent brands in popular music were Patrón, Hennessy, Grey Goose and Jack Daniels, according to Slate. Thanks to the expertise and experience of the Cîroc distillers who create the spirit—in a process that involves distilling grapes five times—the result is a vodka that is superbly smooth and refined. His success laid the foundation for hip-hop artists to be taken seriously in the liquor and spirits industry. [9][10] Jean-Sebastien Robicquet is recognized as a "Commander of Bordeaux" by the Great Council of Bordeaux for his accomplishments in the field of wine/liquor.[9][10]. In May 2013, CÎROC and Diddy announced that a new flavor would be released called CÎROC Amaretto. Combs utilized his status as a pop culture icon and hip-hop mogul to incorporate the genre’s biggest stars into Cîroc’s campaigns, like 2016’s “Let’s Get It” with DJ Khaled and French Montana. Combs wasn’t the first celebrity to try to turn Cîroc into a household name, but he was the most successful. In December 2007, the commercial for Cîroc had Sean Combs calling the drink the "Official Vodka of New Year's." It is the fine French grapes and the fifth distillation that gives CÎROC a distinctive flavour with an exceptionally fresh, smooth and fruity taste. Seitdem Cîroc Vodka 2007 einen Endorsement-Deal mit Hip-Hop-Mogul Sean Combs alias Diddy abgeschlossen hat, befindet sich der in Frankreich produzierte Qualitätsvodka auf einem Siegeszug. The wine is distilled four times in column stills. Im Februar 2010 wurde die Erweiterung der Produktpalette um Cîroc Coconut und Cîroc Red Berry bekannt gegeben. In 2003, British beverage conglomerate Diageo created Cîroc with French oenologist and distiller Jean-Sébastien Robicquet. Der Cîroc wird fünffach destilliert, wobei der letzte Destillationsvorgang in einer traditionellen Armagnac-Kupfer-Destille erfolgt, die in einer wunderschön gelegenen, familieneigenen Brennerei in der Region Cognac untergebracht ist und dem Wodka seinen außergewöhnlich geschmeidigen Geschmack verleiht. Marketing is essential to garner and retain consumers in a competitive landscape, so the brand hired NFL players as celebrity ambassadors in the early 2000s. Its innovative character challenges tradition. We've received your email address, and soon you will start getting exclusive offers and news from Wine Enthusiast. In a 2007 interview with Billboard, Combs described his new consumer base. Cîroc Summer Watermelon 0,7L (37,5% Vol.) Bei der San Francisco World Spirits Competition im Jahr 2010 gewann CÎROC Doppel-Gold. Auf Lager. A vodka-adjacent spirit made with French wine grapes, Cîroc initially struggled to attract consumers already loyal to established vodka brands like Grey Goose. “I’ll be damned if I drink some Belvedere while Puff got Cîroc.” —Jay-Z, “Family Feud,” 4:44. America’s 100 Best Wine Restaurants of 2019, Wine Enthusiast's 2019 Wine Star Award Winners, The Enthusiast 100: Our Top Wines of 2020, The Making of Wine Enthusiast's No.1 Wine of 2020, In Barolo, 11 Distinct Villages Create the King of Wines, California Privacy Rights Do Not Sell My Information. Combs countered with an equal-share partnership, where he would serve as the brand manager and chief marketing officer. Cîroc Mango 0,7L (37,5% Vol.) Bei whic.de mit 5€ Neukundenrabatt und schon ab 79€ Versandkostenfrei. In 2013, Nas entered a years-long partnership with Hennessy, the world’s best-selling Cognac, famously known as an early spirits brand to market toward African Americans. you agree to our use of cookies and the terms of our. In den Warenkorb. Cîroc steht weltweit für Kultiviertheit und Anspruch. 32,50 € 32,50 € pro Liter. This vodka is made from French grapes found in high altitudes of the Western Coast in France. “I’ll be damned if I drink some Belvedere while Puff got Cîroc,” raps Jay-Z on “Family Feud,” off his 13th studio album, 4:44. [7], All vodkas are distilled; the manufacturers of Cîroc emphasize its being distilled five times. His journey embodied a new version of the American Dream. After four distillations, the fifth takes place in custom-made copper pot stills to give Cîroc its high quality. “That’s still only half that of Grey Goose, but the trajectory of the two brands has now been reversed. In 2013, competitors like Grey Goose saw 2% to 3% year-over-year sales, compared to Cîroc’s growth of 65% in the same time period. Cîroc™ was created in 2001 for the Diageo Group by Jean-Sébastien Robicquet, founder of Maison Villevert, and is now classed the second-most popular ultra-premium vodka in the world (source: IWSR). [13]. Cîroc Vodka "Snap Frost" 1,0L (40% Vol.) “It’s that trendsetter, that hipster, someone who’s looking for luxury and looking for something better.”. The Name “CÎROC®” Comes From The Combination Of Two French Words: Cime, Meaning Peak Or Summit-Top And Roche, Meaning Rock. [14][15], On 10 August 2017, Sean Combs announced via his YouTube page that a new flavor of French Vanilla would be produced in partnership with hip-hop artist French Montana. In October 2007, Sean “Diddy” Combs married Cîroc and hip-hop. Catoctin Creek Roundstone Rye Whiskey Distillers Edition, By continuing to use our Services and/or submitting the above information, you agree to our use of cookies and the terms of our Große Auswahl Top Marken Top Service - jetzt Cîroc bei whic.de bestellen. So it will come as no surprise that you can nearly taste the tradition in every pour of VÖKIN ÖNE. CÎROC is a brand of eau-de-vie vodka, manufactured by using grapes from the Charente-Maritime region of France. For decades, spirits companies received free promotion in songs by hip-hop and other artists. Within six years of the deal, Combs produced positive outcomes for Cîroc. Jay-Z is a partner in D’Ussé, but he’s also the sole owner of Armand de Brignac, (Ace of Spades), a Champagne company that first appeared in the U.S. through a product placement in his “Show Me What You Got” music video. [citation needed], The brand introduced two flavored varieties to the market in 2010, Red Berry and Coconut. Cîroc Vodka is a brand of luxury eau-de-vie vodka, manufactured by using grapes from the Charente-Maritime region of France. Auf Lager. [1][2] Since 2007, US marketing and promotion for Cîroc has been handled by Sean "Diddy" Combs in an "equal-share venture" with profits from the brand being split between Combs and Diageo. CÎROC is also bringing back another fun summer favorite with the CÎROC Summer Colada, which is basically a pina colada in vodka form. Bei den Erzeugnissen handelt es sich um einen der wenigen Wodkas, der nicht … His marketing agency, Blue Flame, would be in charge of advertising. Combs has improved sales;[3] Cîroc Vodka is a special type of vodka brand, completely differentiable from other vodkas. Sales increased 600% from 2008-2013, according to Marketing Week. )[4][5], According to Diageo, Cîroc is distinguished from other vodkas as it is derived from grapes, rather than using grain, potatoes or corn. Take that, rum! Distilled five times, Cîroc one of the premium vodkas on the market and known to have nod towards citrus. Discover more about the portfolio of masterfully infused The name "Ciroc” is a portmanteau of the French word cime, meaning peak or summit-top, and roche, meaning rock, a reference to the high-altitude vineyards of the Gaillac region where the Mauzac grapes are grown (the ”Δ in the CÎROC logo is an i-circumflex letter used in the French language.) While many spirits companies have utilized hip-hop in their advertising and marketing efforts, most have failed to invest in hip-hop culture and communities. The beverage's parent company Diageo has reported 2.1 million cases sold as of December 2012. Der Saft wird kalt fermentiert und nach dem Cooper-Pot-Still-Verfahren fünffach destilliert. In a 2013 opinion piece for Marketing Week, Mark Ritson, a brand consultant and former marketing professor, called the mogul’s efforts to attract younger consumers, “a perfect 360-degree campaign in which events, public relations, advertising, product placement, digital and outdoor were seamlessly used to build Cîroc’s reputation for celebration and celebrity.”. Combs described himself as a “blend of art and commerce” in a 2014 interview with Vibe about the campaign. These are distilled to 96.5% and 93.5%, then blended together; 95% is Ugni Blanc and 5% is Mauzac Blanc. Four years after Cîroc’s debut, Diageo approached Combs with a celebrity endorsement deal. Bekannt ist Cîroc auch durch seine Werbung mit dem Rapper Puff Daddy. Svedka Blue Raspberry Vodka When sugar is your best friend and you’re ready to announce that to the world. CÎROC Wodka wartet mit einem außergewöhnlich geschmeidigen und köstlichem … Marketing is … vodka brand prepared in FRANCE ,made from grapes,five times distilled. Thank You! Enjoyed by celebrities worldwide for its unforgettable taste sensation, Cîroc Vodka is served at the most exciting and exclusive parties. In 2011, Combs was featured in the “Luck Be a Lady” campaign alongside actors Aaron Paul and Michael K. Williams, supermodel Chrissy Teigen and legendary record producer Jermaine Dupri. As CEO of Bad Boy World Entertainment, Combs oversaw designer namedrops in artists’ lyrics, and launched his own clothing and perfume lines. [8], Cîroc was founded in France by Jean-Sébastien Robicquet, whose family hails from the wine-growing region of Bordeaux. Combs noted that it wasn’t an endorsement deal, either. Auf Lager. Unlike most vodkas that are made from grain, Cîroc Ultra-Premium Vodka is distilled five times from grapes grown in the Cognac and Gaillac regions of France. His work with Cîroc was much more multifaceted. In den Warenkorb. In 2011, Jay-Z worked with Bacardí and Château de Cognac to launch D’Ussé. [16], "How A Splash of Premium Vodka and 2 Parts Catapulted Cîroc | MadameNoire", "Diageo Turns to Dutch, Diddy Partnerships for Vodka Expansion", "CÎROC Ultra Premium - The Distillation Process", "My life in food: Jean-Sebastien Robicquet, founder, Cîroc vodka", "Jean-Sebastien Robicquet: The genius behind Vodka", "Ciroc And Diddy Reveal The Newest Flavor: Amaretto", "Diddy's Luck Be A Lady Cîroc Commercial (extended version) [Video]", Johnnie Walker Championship at Gleneagles, https://en.wikipedia.org/w/index.php?title=Cîroc_Vodka&oldid=992674729, Articles with unsourced statements from May 2017, Official website different in Wikidata and Wikipedia, Creative Commons Attribution-ShareAlike License, This page was last edited on 6 December 2020, at 14:36. CÎROC eignet sich perfekt für anspruchsvolle Partys und verleiht jedem Anlass eleganten, französischen Glamour. [11] Brand Development agency Haines McGregor are responsible for Global research, positioning and identity development for Cîroc. The CÎROC™ Ultra-Premium Vodka distillation process ensures the best possible flavor. One of the most recognizable figures in U.S. pop culture, Combs contributed to the rise of “hip-hop luxury” in the late 1990s and early 2000s. A vodka-adjacent spirit made with French wine grapes, Cîroc initially struggled to attract consumers already loyal to established vodka brands like Grey Goose. 24,90 € 35,57 € pro Liter. Fine French grapes are specially selected for harvest and made into a wine. The final distillation is performed in a traditional Armagnac style copper pot still. Hergestellt aus feinen französischen Trauben und inspiriert von Jahrhunderten der Weinherstellung und der Handwerkskunst. The result is an exceptional, high-quality vodka with a fresh and vibrant taste. Discover Our Heritage. Please include at least one social/website link containing a recent photo of the actor. Describing his ambassadorship of the brand, Combs sometimes jokingly refers to himself as "Cîroc Obama." Cîroc hebt hervor, dass ihr Produkt fünffach destilliert wird. Both collaborative bottles — a classic CÎROC vodka bottle measuring 70CL and an illuminated CÎROC Magnum — feature a graphic of the “Palace Angel” graphic golding the brand’s “P” logo. Cîroc has been producing several specialty … Ein Ultra-Premium-Getränk, das das Ungewöhnliche auf jeder Ebene zelebriert und die entscheidenden Aromen jedes Cocktails hervortreten lässt. Privacy Policy, By continuing to use our Services and/or submitting the above information, you agree to our use of cookies and the terms of ourPrivacy Policy, Welcome to winemag.com! “They’re looking for something that tastes like their lifestyle,” he said. Die ersten vier Destillationen der Ugni-Blanc-Traube finden in Edelstahlbehältern statt. Cîroc Red Berry 0,7L (37,5% Vol.) Cîroc is a high-quality vodka and the second-bestselling premium vodka in the world. CÎROC is a truly modern vodka, filled with flavour and style that brings celebration to every vodka cocktail. Die Brennerei Cîroc stellt den Cîroc Red Berry (35,90€) her, einen hervorragenden Aromatisiert Wodka mit Wurzeln in Frankreich und fasst 37.5 Grad Alkohol. In den Warenkorb. Because after three shots of this that’s pretty much all you’ll be doing. [9][10] Robicquet, whose family has been in the wine business for 400 years dating back to the 17th century, had studied winemaking in university before moving into spirits instead. The work included the development of brand guidelines and growth driver tool-kits for all markets. It was introduced to nightclubs and venues throughout the United States, marketed especially in regions such as Atlanta and Miami. On 15 July 2014, Sean Combs announced via his Instagram page that pineapple will be the new flavor of Cîroc. Crafted from French grapes, … Die Mauzac-Traube wird in traditionellen Kupfergefäßen destilliert. CÎROC is a truly modern vodka, inspired by more than a century of wine-making expertise and craftsmanship. Combs is not the only hip-hop icon to enter the liquor and spirits industry. Initially launched for the North American market in 2003, NFL football player Earl Little was one of the first American brand ambassadors to promote the beverage. The new CÎROC x Moschino is the original CÎROC Vodka, wrapped in a luxurious Moschino design by Italian fashion House designer Jeremy Scott who is the founder & creative Genius behind successful fashion brand Moschino, and has been available in limited quantities since the 15th of April 2019 at leading bottle stores across the country. 34,90 € 49,86 € pro Liter. While all Vodka is distilled, CÎROC™ Ultra-Premium Vodka is distilled five times. The juice extracted from these grapes is fermented. Thirteen years after Combs took a leadership role at Cîroc, it’s one of the world’s most recognizable spirits brands. CÎROC ist einer der wenigen Wodkas weltweit, die aus feinen französischen Trauben hergestellt werden. , either its juicy, intense sweetness by Jean-Sébastien Robicquet sold more than two million cases during! Bei whic.de mit 5€ Neukundenrabatt und schon ab 79€ Versandkostenfrei and the second-bestselling premium vodka in early! Of wine-making expertise and craftsmanship taken seriously in the U.S., ” 4:44 commercial for Cîroc had Combs. In a traditional Armagnac style copper pot stills to give Cîroc its high quality it! Der San Francisco world spirits Competition im Jahr 2010 gewann Cîroc Doppel-Gold and into. Established vodka brands like Grey Goose Cîroc had Sean Combs announced via his Instagram page pineapple. 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